Internet Marketing Fundamentals
About This Course
The internet has forever changed the way that people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.
Learning Objectives
The internet has forever changed the way that people shop and conduct business.
Even experienced marketing professionals need help navigating the pitfalls of internet marketing.
Integrating the marketing techniques with modern technology is essential for every business.
With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.
Curriculum
10h
SWOT Analysis in Marketing
SWOT analysis in marketing involves assessing strengths, weaknesses, opportunities, and threats. This strategic tool helps identify competitive advantages, market trends, and potential challenges, guiding effective marketing strategies and decision-making processes.
Marketing Research
Marketing research involves collecting and analyzing data about consumers, competitors, and market trends. This process informs strategic decisions, enhances understanding of target audiences, and improves product development and marketing effectiveness.
Real Time Marketing
Real-time marketing involves responding instantly to current events or trends to engage audiences. This strategy leverages timely content and social media interactions, enhancing brand visibility and fostering deeper connections with consumers.
Brand Management
Brand management involves developing and maintaining a brand's image, reputation, and equity. It includes strategies for positioning, messaging, and consistency, aiming to foster customer loyalty and differentiate the brand in the market.
Social Media (I)
Social media (I) serves as a platform for brands to connect with audiences, share content, and engage in conversations. It enhances visibility, fosters community, and drives traffic through strategic communication and targeted marketing efforts.
Social Media (II)
Social media (II) allows for real-time interaction and feedback, enabling brands to adapt strategies quickly. Analytics tools measure engagement and performance, informing future content and enhancing overall marketing effectiveness and audience understanding.
SEO Basics
SEO basics involve optimizing website content to improve visibility in search engine results. Key components include keyword research, on-page optimization, quality backlinks, and user-friendly design, enhancing organic traffic and online presence.
Website Characteristics
Website characteristics include user-friendly navigation, responsive design, fast loading times, quality content, and clear calls-to-action. These elements enhance user experience, improve engagement, and contribute to effective online marketing strategies.
Capturing Leads
Capturing leads involves collecting contact information from potential customers through strategies like landing pages, sign-up forms, and content offers. Effective lead capture enhances marketing efforts, enabling targeted follow-ups and nurturing customer relationships.
Campaign Characteristics
Campaign characteristics include clear objectives, targeted audience, compelling messaging, defined budget, and measurable metrics. Successful campaigns leverage various channels, maintain consistency, and adapt strategies based on performance data to achieve desired results.
Post-Test
Post-Test
Earn a AAA Certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.
Your Instructors
Nobeles Center
See more$225.00$295.00
-22%
Social Media Marketing
$350.00$450.00
-15%
Media And Public Relations
$299.00$350.00
-15%
Marketing Basics
$299.00$350.00
